case study

crafting sales
for Thornbridge Brewery

Cans of Thornbridge Brewery beers (Jaipur & Lukas)

Established in 2005 and now recognised as a national favourite, Thornbridge Brewery is renowned for its distinctive range of modern craft ales.

The team approached Vivid about designing and developing a new website. It would need to utilise their existing Shopify e-platform, but communicate the brand more effectively, converting more customers. It should also be easy for Thornbridge to manage. We provided their team with significant flexibility in designing and building web pages. We retained the back-end sales function, and saw a 545% uplift in sales in three months.

779%

increase in sales

1393%

increase in social sales

188 %

increase in returning customers

Thornbridge Brewery website on mobiles
MorphCode™

Customised and easy

Working with Thornbridge, Vivid designed and developed their brand new website by harnessing the power of MorphCode™. Based on WordPress’ page builder model, the atomic design allows for an adaptable, flexible build – exactly what the Thornbridge team was looking for.

Thornbridge Brewery designs
a seamless

Transition

Having replaced the front end of the website with MorphCode™, we then ensured that Shopify, as the back end sales function, was working as hard as it should do. Our updates resulted in no disruption to the online sales process.

Thornbridge Brewery website screenshot (Lukas beer)
results

Worth raising a glass to

Using our proven performance marketing techniques, the new website launched in March 2020, with a 278% increase in page views resulting in a huge 545% revenue uplift in the first three months online.

278%

increase in page views

545%

revenue uplift

35

countries placing orders