Crafting a corporate sustainability strategy
for Symphony

Symphony approached us with a clear vision, to create a brochure that would clearly present its responsibilities and commitments to sustainability – highlighting all areas of innovation. The challenge was striking the right balance between engaging visual design and the corporate data stakeholders expect from industry leaders.

Key requirements included:

• Structure around ESG (Environmental, Social, Governance) principles
• Integration of UN Sustainability Goals
• First-time publication of Symphony’s carbon footprint data
• Showcase of product-specific carbon calculations
• More mature, corporate tone while maintaining visual appeal

We crafted a visual identity that complemented Symphony’s corporate branding while introducing guest colours to reflect the environmental theme, created in close collaboration with Symphony’s team to engage multiple stakeholder groups.

ESG (Environmental, Social, Governance) framework

We designed the document around ESG principles and aligned each section with relevant UN sustainability goals. This framework provided the corporate consistency that Symphony needed while clearly demonstrating their commitment to internationally recognised standards.

Carbon transparency

This would be the first time that Symphony revealed their carbon footprint data publicly. Our presentation of their scope 1 and 2 emissions data was presented carefully alongside their net zero commitments – ensuring that complex information remained accessible and impactful.  

Integration of key achievements

We chose Symphony’s Freedom range to highlight its market leadership in accessible kitchens and showcased its membership in the Future Homes Hub. These achievements, combined with their Yorkshire Wildlife Trust partnership, demonstrated Symphony’s committed approach to sustainability.

Visual identity

The UN Goals’ colour palette was incorporated throughout the design, while simultaneously maintaining Symphony’s brand identity. Wood textures, backgrounds and other materials reinforced its connection to the use of sustainable materials while creating a more mature, corporate aesthetic.

The final brochure successfully positions Symphony as a serious player in corporate sustainability reporting, and proudly presents its achievements in limiting its impact on the planet. Key outcomes include:

• Enhanced corporate standing: The document elevates Symphony’s position relative to competitors, providing shareholders and partners with the detailed sustainability data they expect.
  
• Clear ESG communication: Complex sustainability metrics, from carbon calculations to circular economy principles, are presented in an accessible yet authoritative format
• Stakeholder engagement tool: The brochure serves multiple audiences, from customers interested in sustainable products to partners evaluating Symphony’s environmental credentials

This project represents a significant evolution in Symphony’s sustainability communications, transforming the business  from sustainability participants to industry leaders. The brochure not only meets immediate corporate reporting needs but establishes a framework for future sustainability communications as Symphony progresses toward its Net Zero goals.

Through strategic thinking and careful execution, we’ve helped Symphony create a powerful corporate statement that matches its substantial environmental investments and ambitions.