A digital journey of fine wines
Corney & Barrow
Since 1780, Corney & Barrow have been delivering the best wines in the world direct to customer’s doorsteps. Acquiring Royal Warrants dating back to George V in 1912, they remain proudly independent on a foundation of strong relationships. With an extensive range that includes some of the wine industry’s most iconic names, 75% of their portfolio is still exclusive. Fast forward over two centuries, the offices have grown throughout the UK and now expanded to overseas markets Hong Kong, Singapore and Shanghai.
With a discerning audience and growing desire to present the best wine producers from around the globe, Vivid were asked to reimagine how to engage with customer expectations and enhance their online experience.
3k+
portfolio of over 3,000 wines
75%
exclusive portfolio
100+
global producers in 66 regions
with a digital focus
Following a brand discovery phase with key stakeholders to understand the brands challenges, Corney & Barrow were taken through a competitor research & market exploration process to help us realise the teams future ambitions and appetite for change.
Inspired by traditional values, Vivid created an engaging digital experience with a modern twist. This involved reviewing brand guidelines and instating a consistent online image style to reflect the new brand identity. The result delivered a fresh approach to exploring wines and a seamless process for wine lovers to enjoy.
with a modern approach
Following a visual identity review, we redesigned a suite of region maps and graphic elements to nicely capture an engaging way to explore your way through historic vineyards around the globe. This included stylised iconography and landmarks to define each unique territory.
made easy
We created a seamless e-commerce experience and improved user interface design that ensured a smooth checkout process, encouraging repeat business and loyalty. Streamlined checkout flows help users now quickly find and purchase what they need with ease. Visually appealing layouts, and interactive product previews now enhance the shopping journey, while responsive design ensures smooth functionality across all devices.
3k+
portfolio of over 3,000 wines
75%
exclusive portfolio
100+
global producers in 66 regions