From Scrap to Shine
for Enicor

Amidst this transformative phase, CEO James Bowers and his dedicated team executed the acquisition of the esteemed metal merchants, BW Riddles. This strategic manoeuvre included the integration of three metal recycling facilities and a staff count from 15 to 70, their turnover transformed over night from 25 million to over 90 million!

Given the monumental nature of this transition, a decision was reached to embark on a rebranding journey, which led to what we now know as Enicor.

In an astonishingly brief span of three months, we embarked on an endeavour to forge a brand new digital and physical identity for Enicor.

In close collaboration with Enicor’s team, we meticulously crafted a new logo that encapsulated the essence of the company. This creative process considered the logo’s adaptability across various mediums, from digital platforms to architectural signage, corporate merchandise, and even the heavy duty machinery that constitutes the Enicor fleet.

Additionally, we orchestrated the distribution of press releases to local media outlets and industry specific publications through our exclusive network of media contacts.

Following this, our focus shifted to building a brand new website. The Vivid team had a fantastic discovery meeting with Enicor’s CEO and their new Director, Tom Bird, who brings over three decades of experience and a noteworthy past as the head of the Bureau of International Recycling. With all the valuable insights we gathered during this meeting, we worked together to create Enicor’s fresh brand messaging and website content.

Our team also ventured into the field, capturing stunning photography, breathtaking drone footage of Enicor’s facilities, and engaging team interviews that can be found on Enicor’s social channels!

The Enicor brand has now ascended to the ranks of its most formidable competitors and continues to flourish. We eagerly anticipate witnessing the next chapter of their journey and remain committed to supporting Enicor’s continued growth and success.