fast-forwarding 130 years of heritage for Shorts

Always up for a challenge, Vivid began translating this vision. We highlighted their unseen growth with a new look, a new web platform and a suite of new print & digital marketing materials.

Following their full rebrand, Shorts has doubled in size as a company. Leads are up by more than half and organic traffic levels have risen to 163%.

Following intensive brand research, we developed a single proposition that would underpin all of our work for Shorts: Better ideas. Sharper results.

It inspired a visual shift to cleaner, sharper graphics and bolder colours. These allowed their services to differentiate, providing a greater overall confidence and presence.

The new brand has run across all media, from the new website including engaging film, photography and copy content, to print executions, and the development of new service and product brands.

It’s enabled Shorts to position themselves as efficient, innovative, strategic and human – this was important: their clients stick with them, the relationship matters.

Shorts’ new website is slick, versatile, focused and compelling – a true reflection of the client. It works across all platforms and tells the whole story, complemented by the integration of a blog. With our technology supporting, their cornerstone blog posts generate over 12,000 visits each month.