case study

engaging for hope
for Framework

Framework logo overlaying a young lady leaning against a brick wall

Framework began life 20 years ago, looking after people living on the streets of Nottingham. This is a charity that helps over 18,000 people each year – all affected by homelessness, addiction, physical and mental ill-health, unemployment and social exclusion, across their region and beyond.

Well known across Nottingham, Framework approached Vivid for a fresh brand strategy to support a shift in position, and to do justice to the incredible work they do without fail.

Launching after just four weeks, our rebrand enabled them to move forward, compete for greater funding and reach more people.


brand workshops

50 +

engaged staff

18 k

homeless people helped each year

a home for discovery

And engagement

Across eight brand discovery workshops held over six days, we worked with over 50 staff, service users and commissioners. Not only did this help create a brand built from the heart of the charity, it also engaged and connected people across a geographically diverse area.

It meant we could translate the new identity into a modern brand, reflecting who Framework is today. Vivid supported the launch with branded workwear, guidelines and an animated video – crucial in helping internal and external audiences see how Framework had emerged from our research and planning.

a framework for

The future

The rebrand project meant staff in services far and wide could now act easily as ambassadors for Framework. It helped put the organisation in a position to compete for bigger contracts, successfully shift perceptions and make their support services relevant to wider audiences.

The new identity has gone down exceedingly well without exception. The fact that we have been able to pull off this launch only four weeks after Board approval is little short of miraculous and it has only been possible because you have not ducked the challenge: the level of support and commitment at your end has been tremendous. And the quality of work is first rate.

Chris Senior

Fundraising and Communications Manager


brand workshops


engaged staff


homeless people helped each year