We're not your average accountancy firm. We are a team of specialists all pulling in the same direction. With a long-standing heritage of over 125 years, we've grown from a local business to a nationally recognised award-winning firm.
Shorts were looking to update their brand and brand position within an extensive and competitive marketplace. Differentiating by building on over 125 years experience combined with a personal, modern and proactive service and outlook. Shorts were looking for a brand refresh, tone of voice, brand guidelines, asset toolkit and a new sector leading website.
The new brand capitalises on Shorts market leading position. Shorts have already seen significant growth from £3m turnover to £7m since 2010. Today, with 110 employees, Shorts can rightly claim to be the leading regional firm, positioned as the ‘go-to’ accountancy practice for ambitious SME businesses and directors who want a truly integrated and joined up approach to their commercial and private affairs.
”Our brief was simple: I wanted other accountancy firms to look at Shorts and think 'I can't compete'. Right from the very start, Vivid just got us - it felt like they were one of the team: working with us, challenging us, pushing us as far as we could or wanted to go. Vivid produced an amazing brand, website, photography, video and brochures - all crafted by branding professionals. I and all the partners at Shorts are delighted with the result which surpassed our very high expectations, and has also received a lot of praise and accolade from our customers and partners.“Andy Irvine. Partner.