“Have you got the bag of friends, Ray?”
Steeped in climbing history, innovation and first ascents - Wild Country invented the first non-passive safety device for climbing in 1977 - aptly named the ‘Friend’. This iconic piece of equipment changed the face of the sport forever.
Wild Country case study gallery
Wild Country case study gallery
Wild Country case study gallery
Wild Country case study gallery
Advertising & Photography
13.75° The critical angle that underpins the performance of the Friend.
Product design & packaging
Wild Country
website goes live
Wild country responsive website
Wild country responsive website
Wild Country - 15 years and counting!
”Wild Country placed its trust in Vivid at the start of the new millennium which was an auspicious time for them to start their new company. The relationship with Gerry Arcari goes back further than this and made the decision to place all our marketing with this then new company an easy one. Vivid has played a pivotal role in the growth of Wild Country as they have guided us through the ever changing diversification and digitalisation of the marketing mix.“
Steve Foster, Wild Country
