uncorking a fresh new brand
for Boutinot
Boutinot was founded in 1980. Although one of the UK’s leading winemakers, representing high-end restaurants and independent retailers, the original brand had become dated and lacklustre. It was beginning to affect sales.
Their brief was to position Boutinot as a traditional wine making business but with a contemporary twist. Vivid delivered a full rebrand and B2B e-commerce website for Boutinot. They now not only have a fresh new look, but also a turnover that has doubled since the rebrand.
£106m
turnover and MBO
212%
increase in turnover
8x
sommelier wine awards
For the present
To meet the brief and add a contemporary twist, our design team set to work on a modern identity that would resonate with their target market and accurately position Boutinot in the market.
We carefully crafted the branded experience around this logo device, creating a full B2B e-commerce website, customer blog, e-learning platform and printed collateral including trade price lists.
Since the re-brand Boutinot has consistently been awarded the Sommelier Wine Awards – Merchant of the Year Award. By no coincidence, turnover is also up more than 100%.
106m
turnover and MBO
212%
increase in turnover
8x
sommelier wine awards