A fresh new brand for a market leader

The UK's leading wine maker and merchant representing restaurants and independent retailers. Boutinot's brief was to position them as a traditional wine making business with a contemporary twist.


Boutinot was founded by Paul Boutinot in 1980. The original brand had become dated was lack-luster and not becoming of an international wine merchant.


We carefully crafted the branded experience around this logo device, creating a full B2B e-commerce website, customer blog, e-learning platform and printed collateral including trade price lists. Since the re-brand Boutinot have consistently been awarded the Sommelier Wine Awards – Merchant of the Year Award. By no coincidence, turnover has also more than doubled.

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