case study

the gift of giving
for Providoré

Providoré intro graphics

Providoré offers the finest quality hampers and business gifts, to help make a positive lasting impression on the most important business clients. But after a history of steady growth, they had seen sales plateau and become more unpredictable.

So they asked Vivid to take a fresh look at their marketing, in order to reach new customers and develop a ‘seasonal’ model to help generate new sales. We re-imagined their marketing with creative executions that engaged the target audiences, leading to new customers and fresh profit.

23k

emails sent

100%

hamper products sold out

27x

hampers created

Providoré crate of products
 
Providoré advert
 
delicious gifts

That give back

We revived the Providoré brand by creating a seasonal integrated marketing campaign that focused on ‘the gift of giving’.

Providoré brochure cover
Providoré product photography
 
Providoré website being viewed on a phone
 

Images of people, hampers and business gifts were brought to life in a marketing mix that included print advertising, a promotional video, e-shots, direct mail, various catalogues and a website refresh.

Providoré brochure spreads
Providoré brochure spread
Providoré brochure spread
Providoré brochure spread
Providoré brochure spread

23k

emails sent

100%

hamper products sold out

27x

hampers created

Vivid really went the extra mile to understand our business. They re-imagined our marketing strategy, fusing our commercial objectives with stunning creative executions that engaged our target audiences. This has led to significant gains in client acquisition and gross profit.

Providoré

Providoré Team Leader