Revival Beds

Vivid delivered a 66% increase in leadflow through a combination of SEO and PPC campaigns.

Established in 1983, Revival Beds design and manufacture bespoke wooden beds and bedroom furniture from their premises in Retford, Nottinghamshire. Proud of their British heritage, craftsmanship and ethical approach to customer service, Revival's beautiful range of beds and furniture inspired by classical designs are all hand made using oak and premium woods guaranteed to last you a lifetime.

Challenge

Revival beds approached Vivid to develop a marketing strategy to support and increase customer leads in order to maximise conversions to grow sales of the business across 2016 and beyond. A great opportunity presented itself for Vivid to revisit and tell the Revival story showcasing a beautiful product range in its full glory and create a brand fit for the future.

Strategy

With a forward-thinking approach to the brand identity that embraced the culture and heritage already within Revival's roots, A stylised logo was created inspired by classical bed designs to engage with an older, more discerning audience. Instantly iconic, the logo differentiates Revival from it competitors with a strong yet elegant identity, mature colour palette and supporting icons designed to lead Revival's brand messaging.

Solution

To deliver Revivals strong USPs, Vivid created a new identity consisting of a suite of stylised icons along with a room set, lifestyle and craftsmanship photography to help awaken Revivals sleeping audience. Classical typography was selected to give an authentic tone of voice needed to communicate the brands values and personality.

The brand roll out included a series of brochures and a fully responsive website designed to showcase Revival's traditional beds on and offline at their best. Revival were given the tools and assets required to grow an exciting and engaging customer base with comprehensive guidelines designed to keep a consistent look and feel for both on and offline channels such as emails, exhibitions and supporting product literature.