pure supercar indulgence
for Club GT Events
Club GT Events offers unadulterated luxury driving tours to supercar obsessives. Catering to high net worth individuals, they combine a love of cars with exclusive European locations.
Planning and delivering these flawless tours with concierge-level service for customers and their treasured Ferraris and McLarens requires a certain style. This brand needed to ooze luxury appeal. That was the brief that Vivid worked to. And that was the brand that we created for Club GT – one that looks, feels and purrs like a finely-tuned engine.
Communicating luxury was paramount here, so we developed a sophisticated colour palette to work with our black and gold core colours. A classic piston shape is subtly incorporated within the Club GT logo, creating a structured, distinctive shape at the heart of the brand.
Working closely with Fleye, a company specialising in aerial photography and videography, we began art directing and treating imagery of some of the world’s most exciting supercars to ignite the passions of Club GT’s audience.
It’s not just on-track but online that matters. So here we delivered a taste of the exclusive driving tour experience, leading with beautiful photography, location shots and strong copy lines. The website balanced simple navigation with a rich visual experience.