a gateway to business
for Penchard
Penchard are a well-established, bespoke entrance gate manufacturer based in the south of England. Using only the finest quality materials, they pride themselves on being able to tailor a solution for their customers at surprisingly affordable prices.
But they needed a digital campaign tailored for them. A campaign to increase awareness and visibility of the website, boost traffic and increase leads.
Vivid’s solution resulted in a 60% increase in leads and a 76% reduction in cost-per-click (CPC).
284%
increase in total conversions
256%
increate in click through rate (CTR)
118%
increase in new users
Performance boost
Penchard sell primarily to trade customers, but also to end-users. That’s why they needed a digital campaign designed to increase brand exposure and awareness, improve cost efficiency of paid search ads, improve search visibility of the website and boost website traffic, leads and sales.
Digital
To achieve this, we developed a considered digital campaign. It included creative design and production of ads, research and development of paid search campaigns, display advertising and retargeting campaigns, plus the development of a bespoke digital dashboard for simple campaign tracking and measurement.
Results
The campaign has performed well, leading to an ongoing relationship with Penchard. We’ve given them a 60% increase in leads and a 76% reduction in cost-per-click (CPC) since the campaign launch, compared to the previous period.
284%
increase in total conversions
256%
increate in click through rate (CTR)
118 %
increase in new users